About the Course

The Sales Enablement profession has come a long way. But if we're all honest, we'd probably acknowledge that it is far from living up to its potential.

  • It's rare for revenue leaders to perceive the enablement team as a strategic business partner.
  • It's rare for enablement teams to be able to make a compelling case for its positive business outcomes.
  • When there are layoffs, enablement teams are among the first victims.

This course is a practitioner's guide for reversing those trends. It provides a new way of thinking about enablement programs as a whole, and detailed, practical guidance on how to execute that new approach.

In all likelihood, you're here because you've been following my #heysalesleaders series of posts on LinkedIn (HERE). This course represents a much more detailed, much more structured, much more actionable distillation of many of the concepts and tips I've been laying out there.

Thank you for your interest, and please let me know if there's anything I can do to help!


What You'll Get

  • A step-by process for implementing enablement initiatives that produce measurable behavior change.
  • Each step contains 1-3 lessons.
  • The lessons are delivered by video, with me showing my screen and talking. 
  • Every lesson has a bunch of frameworks that can be used for that step.
  • And each lesson also has bunch of specific examples of what it would look like in real life.
  • The slide deck is shown as a separate asset, in addition to the video.
  • There is also an ongoing exercise that you'll be asked to continue after completing each step.

About Jerry

Jerry Pharr is a veteran sales enablement & operations leader at high-growth, pre-IPO tech companies. Over the course of more than a decade at varied companies like Outreach and Redis, he's architected and implemented a unique approach called Behavior-Centered Enablement. He is one of the original founders of the Sales Enablement Society, and is an advisor to multiple tech startups on their GTM and revenue operations strategies.